(adj.) beautiful or creative; divinely inspired; peaceful and perfect
Sandra and Kenn Oldfield established Elysian Projects to give a hand up to BC wineries and tourism businesses. They work in a wide range of areas including organizational effectiveness, business analysis and planning, recruitment, mentoring and and innovative sales and marketing ideas. At the heart of every project they accept is the belief that people come first and from there success will follow.
Making things happen through our network of connections.
Business Planning:
• Financial Analysis
• Organizational Effectiveness
• Benchmarking
• Capital Planning
• Planning for sustainable growth
• Finding Business efficiencies
• Vineyard and/or Winery development
• Navigating licenses and regulations
Human Resources:
• Recruitment
• Effective interviewing techniques
• HR Planning for growth
• Retention Strategies
• Health and Safety program development and implementation
• Succession Planning
• Developing performance appraisal systems
Sales and Marketing:
• Direct to Consumer Club development
• Innovative cellar door programs
• Sustainability programs
• Sales channel development strategies
• Social Media strategies
• New event creation
• Product development
Sandra has worked in the wine industry for almost 30 years. After earning her Master’s degree in Enology at California’s renowned UC Davis she went on to make 20 vintages at Tinhorn Creek winery, and became the winery’s CEO. She implemented many industry innovations including the first use of Stelvin screwtops, a sustainability program that included Canada’s first carbon neutral winery, an unparalleled health and safety program, community-based tourism and led the way for BC’s first sub appellation—the Golden Mile Bench. Sandra currently sits on the Minister’s Council for Tourism in BC and is the founder of Fortify, a business conference for the beverage industry.
Kenn has worked in the wine industry for 25 years. Building on his degree in Chemical Engineering, he completed the coursework for a Masters in Viticulture at California’s UC Davis. Kenn was the leading partner in developing Tinhorn Creek winery from grass roots vineyard planting, through winery design and construction, to growth to 40,000 case per year production. He has an in-depth knowledge of viticulture, winemaking, process design, project management, business and financial planning and implementation, and regulatory interpretation and implementation. Kenn currently sits on the Board of other BC wineries as an independent director.
Kenn’s key business strengths include:
• Development of comprehensive business plans
• Identifying areas and methods of improvement in existing businesses plans
• Assessment of financial performance against industry norms
• Interfacing with regulatory agencies
• Project management and coordination
Sandra’s key business strengths include:
• Developing sales strategies that fit the client’s goals
• Implementing human resource strategies including recruitment, retention, employee systems, health and safety and building for growth
• Creative marketing programs that reflect the clients’ true personality
• Integrating operations for efficiencies
• Social media
• Event creation and design
• Product development
Accolades:
• Canada’s 100 Most Powerful Women—Trailblazers and Trendsetters, 2016
• Canada’s Safest Employer, Hospitality, 2016
• BC wine industry Founders Award, 2016
• BC Restaurant Hall of Fame, 2018
• Founder #BCWineChat on twitter
Fill out my online form.
PO Box 1443, Oliver, BC, V0H 1T0
info@elysianprojects.com
250.498.9046